A cohesive visual identity system designed for InsureTayo, focusing on accessibility and ease of use in the digital insurance space.

The key visuals employ a fresh, energetic aesthetic dominated by a signature palette of vibrant lime green, deep navy, and clean white. The design strategy prioritizes high readability and user guidance, utilizing bold typography, distinct color blocking, and a mix of flat vector illustrations and lifestyle photography.

The overall visual tone balances professional reliability with modern approachability, successfully translating complex insurance processes into clear, engaging, and digestible visual assets for digital and social platforms.