hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
let’s be friends
on the internet :)
the
website
stuff
the website stuff
case
study
case
study
topic:
topic:
You analyze the directives
You analyze the directives
You analyze the directives
The Structure Phase
The Structure Phase
The Structure Phase
You create
the concept
You create
the concept
You create
the concept
The Exploration Phase
The Exploration Phase
The Exploration Phase
You produce the intention
You produce the intention
You produce the intention
The Execution Phase
The Execution Phase
The Execution Phase
The
Creative Arc
The Creative Arc
Good art direction begins with intention — knowing what story to tell and why. It’s about turning that purpose into visuals that feel unified, intentional, and emotionally clear.
Every color, frame, and composition works together to communicate one coherent message.
my identity:
shaped by the
little things!
create a portfolio to showcase my art direction prowess
minimalist
brutalist
micrographics
pop
balanced, easy, professional, intentional, colorful
tight, alternating, lefty, contrasty, consistent elements/assets
Balanced
Everything sits exactly where it should. The layout feels steady and harmonious, with visuals and text sharing space without fighting for attention.
Easy
Nothing feels complicated. The flow is simple, the sections are readable, and the design guides you naturally—no guessing, no getting lost.
Professional
Clean, crisp, and well put together. The design shows discipline in spacing, typography, and structure, while still keeping a creative spark.
Intentional
Every choice is on purpose. Colors, shapes, positions, and sizes work together to lead the eye and support the message—nothing random, nothing extra.
Colorful
Bright, lively colors bring personality to the page, but they’re used with control so the design stays clear, organized, and cohesive.
Alignment
Strong underlying grid with consistent
left edges.
Sections lock into horizontal bands
for stable structure.
Icons, pills, and text boxes share consistent vertical alignment.
Contrast
High color contrast against white background for clarity.
Typographic contrast (large vs small, bold vs regular) defines importance.
Shape contrast between rectangles, circles, and pills adds visual interest.
Proximity
Related items grouped tightly (skills, experiences, icons).
Adequate spacing between groups to signal new sections.
Clear separation creates modular readability.
Rhythm/Flow
Alternating visuals and text create a steady reading beat.
Horizontal bands guide scrolling downward naturally.
Icon sequences create directional flow (left → right).
my identity:
shaped by the
little things!
create a portfolio to showcase my art direction prowess
minimalist
brutalist
micrographics
pop
balanced, easy, professional, intentional, colorful
tight, alternating, lefty, contrasty, consistent elements/assets
Bright, lively colors bring personality to the page, but they’re used with control so the design stays clear, organized, and cohesive.
drag each card
to check it out!
Bright, lively colors bring personality to the page, but they’re used with control so the design stays clear, organized, and cohesive.
drag each card
to check it out!
Bright, lively colors bring personality to the page, but they’re used with control so the design stays clear, organized, and cohesive.
drag each card
to check it out!
Balanced
Everything sits exactly where it should. The layout feels steady and harmonious, with visuals and text sharing space without fighting for attention.
Easy
Nothing feels complicated. The flow is simple, the sections are readable, and the design guides you naturally—no guessing, no getting lost.
Professional
Clean, crisp, and well put together. The design shows discipline in spacing, typography, and structure, while still keeping a creative spark.
Intentional
Every choice is on purpose. Colors, shapes, positions, and sizes work together to lead the eye and support the message—nothing random, nothing extra.
Colorful
Bright, lively colors bring personality to the page, but they’re used with control so the design stays clear, organized, and cohesive.
Alignment
Strong underlying grid with consistent
left edges.
Sections lock into horizontal bands
for stable structure.
Icons, pills, and text boxes share consistent vertical alignment.
Contrast
High color contrast against white background for clarity.
Typographic contrast (large vs small, bold vs regular) defines importance.
Shape contrast between rectangles, circles, and pills adds visual interest.
Proximity
Related items grouped tightly (skills, experiences, icons).
Adequate spacing between groups to signal new sections.
Clear separation creates modular readability.
Rhythm/Flow
Alternating visuals and text create a steady reading beat.
Horizontal bands guide scrolling downward naturally.
Icon sequences create directional flow (left → right).