For the HMD Fun Run 2025 campaign, I created a bright and energetic visual direction anchored in the brand’s core blue-and-white identity, elevated with purposeful yellow accents.

The addition of yellow highlights the event’s hero product—HMD’s sunscreen—and reinforces the theme “You Run,
Her Shine,” symbolizing glow, confidence, and outdoor vitality.

The system features dynamic runner silhouettes, bold gradients, and clean typographic hierarchy, applied consistently across posters, route maps, merch, medals, social assets, and on-site materials.

The result is a cohesive, uplifting campaign that celebrates movement, empowerment, and sun-ready protection.