hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
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Logos are the foundation of a brand’s visual system. In this collection, each mark is designed not just for aesthetics, but for meaning, function, and long-term scalability across platforms.
My process begins with understanding a brand’s personality, market positioning, and audience behavior before translating strategy into form, type, and symbol. From handcrafted wordmarks to illustrative emblems, every logo is built to work across digital, print, social, and environmental touchpoints.
Rather than treating logos as standalone graphics, I design them as flexible identity anchors—ready to expand into full branding systems, campaigns, and content ecosystems. The goal is clarity, memorability, and distinction in crowded markets.
Each project balances storytelling, usability, and visual impact to ensure the brand looks confident, consistent, and recognizable wherever it appears.
Logos are the foundation of a brand’s visual system. In this collection, each mark is designed not just for aesthetics, but for meaning, function, and long-term scalability across platforms.
My process begins with understanding a brand’s personality, market positioning, and audience behavior before translating strategy into form, type, and symbol. From handcrafted wordmarks to illustrative emblems, every logo is built to work across digital, print, social, and environmental touchpoints.
Rather than treating logos as standalone graphics, I design them as flexible identity anchors—ready to expand into full branding systems, campaigns, and content ecosystems. The goal is clarity, memorability, and distinction in crowded markets.
Each project balances storytelling, usability, and visual impact to ensure the brand looks confident, consistent, and recognizable wherever it appears.
Trabahadoor is a service-matching platform designed to bridge the gap between skilled workers and those seeking immediate services. Following a competitive analysis that revealed a lack of personality in the sector, I developed three logo concepts focusing on accessibility and human connection.
These studies explore metaphors of "gateways" and "vision," utilizing a bold teal and orange palette to transform the act of job-seeking into a modern, approachable experience. By blending geometric symbols like safety helmets and doorways with clean typography, the identity establishes Trabahadoor as a professional yet highly accessible digital tool for the modern workforce.
Trabahadoor is a service-matching platform designed to bridge the gap between skilled workers and those seeking immediate services. Following a competitive analysis that revealed a lack of personality in the sector, I developed three logo concepts focusing on accessibility and human connection.
These studies explore metaphors of "gateways" and "vision," utilizing a bold teal and orange palette to transform the act of job-seeking into a modern, approachable experience. By blending geometric symbols like safety helmets and doorways with clean typography, the identity establishes Trabahadoor as a professional yet highly accessible digital tool for the modern workforce.
Trabahadoor is a service-matching platform designed to bridge the gap between skilled workers and those seeking immediate services. Following a competitive analysis that revealed a lack of personality in the sector, I developed three logo concepts focusing on accessibility and human connection.
These studies explore metaphors of "gateways" and "vision," utilizing a bold teal and orange palette to transform the act of job-seeking into a modern, approachable experience. By blending geometric symbols like safety helmets and doorways with clean typography, the identity establishes Trabahadoor as a professional yet highly accessible digital tool for the modern workforce.
This project showcases a series of comprehensive logo studies aimed at modernizing the Hortaleza Corporation visual identity.
The challenge was to respect the heritage of a long-standing Filipino corporation while introducing a contemporary, forward-thinking aesthetic. These proposals explore three distinct directions: fluid, abstract marks symbolizing growth and synergy; structured, emblem-based designs that reinforce stability; and refined typographic treatments.
Each study focuses on maintaining brand authority through sophisticated color palettes and balanced geometry.
This project showcases a series of comprehensive logo studies aimed at modernizing the Hortaleza Corporation visual identity.
The challenge was to respect the heritage of a long-standing Filipino corporation while introducing a contemporary, forward-thinking aesthetic. These proposals explore three distinct directions: fluid, abstract marks symbolizing growth and synergy; structured, emblem-based designs that reinforce stability; and refined typographic treatments.
Each study focuses on maintaining brand authority through sophisticated color palettes and balanced geometry.
This project showcases a series of comprehensive logo studies aimed at modernizing the Hortaleza Corporation visual identity.
The challenge was to respect the heritage of a long-standing Filipino corporation while introducing a contemporary, forward-thinking aesthetic. These proposals explore three distinct directions: fluid, abstract marks symbolizing growth and synergy; structured, emblem-based designs that reinforce stability; and refined typographic treatments.
Each study focuses on maintaining brand authority through sophisticated color palettes and balanced geometry.
This collection showcases a series of comprehensive logo studies developed for diverse industries, including finance, tech, and retail.
Each study represents a deep dive into brand architecture—exploring how a central mark translates across sub-logos, app iconography, and secondary color palettes.
By focusing on scalability and color psychology, these studies ensure a cohesive brand presence across all digital and physical touchpoints.
This collection showcases a series of comprehensive logo studies developed for diverse industries, including finance, tech, and retail.
Each study represents a deep dive into brand architecture—exploring how a central mark translates across sub-logos, app iconography, and secondary color palettes.
By focusing on scalability and color psychology, these studies ensure a cohesive brand presence across all digital and physical touchpoints.
This collection showcases a series of comprehensive logo studies developed for diverse industries, including finance, tech, and retail.
Each study represents a deep dive into brand architecture—exploring how a central mark translates across sub-logos, app iconography, and secondary color palettes.
By focusing on scalability and color psychology, these studies ensure a cohesive brand presence across all digital and physical touchpoints.
This project establishes a comprehensive visual system for Tarver Academy, centered on the official institutional seal. The guidelines codify essential design standards, including precise clear space requirements, minimum sizing for legibility, and a unified primary color palette to ensure professional consistency across all platforms. By defining rigorous rules for social media iconography and prohibiting the unauthorized alteration or misuse of brand assets, the system protects the academy’s visual integrity.
This strategic framework provides the legal and aesthetic foundation necessary for maintaining a recognizable and respected institutional identity.
This project establishes a comprehensive visual system for Tarver Academy, centered on the official institutional seal. The guidelines codify essential design standards, including precise clear space requirements, minimum sizing for legibility, and a unified primary color palette to ensure professional consistency across all platforms. By defining rigorous rules for social media iconography and prohibiting the unauthorized alteration or misuse of brand assets, the system protects the academy’s visual integrity.
This strategic framework provides the legal and aesthetic foundation necessary for maintaining a recognizable and respected institutional identity.
This project establishes a comprehensive visual system for Tarver Academy, centered on the official institutional seal. The guidelines codify essential design standards, including precise clear space requirements, minimum sizing for legibility, and a unified primary color palette to ensure professional consistency across all platforms. By defining rigorous rules for social media iconography and prohibiting the unauthorized alteration or misuse of brand assets, the system protects the academy’s visual integrity.
This strategic framework provides the legal and aesthetic foundation necessary for maintaining a recognizable and respected institutional identity.
This branding project explores the visual identity for The Clay, a multispecialty restaurant specializing in authentic Indian cuisine. The design centers on the Tandoori, or clay oven, serving as a symbolic mascot that bridges traditional cooking methods with modern hospitality.
By integrating hand-drawn botanical illustrations of spices and culinary elements into both the Tandoori vessel and a bold "Big C" monogram, the identity creates a versatile system that scales from delicate print menus to large-scale interior murals. The final concepts balance earthy, organic textures with elegant serif typography to position the brand as both culturally rich and sophisticated.
This branding project explores the visual identity for The Clay, a multispecialty restaurant specializing in authentic Indian cuisine. The design centers on the Tandoori, or clay oven, serving as a symbolic mascot that bridges traditional cooking methods with modern hospitality.
By integrating hand-drawn botanical illustrations of spices and culinary elements into both the Tandoori vessel and a bold "Big C" monogram, the identity creates a versatile system that scales from delicate print menus to large-scale interior murals. The final concepts balance earthy, organic textures with elegant serif typography to position the brand as both culturally rich and sophisticated.
This branding project explores the visual identity for The Clay, a multispecialty restaurant specializing in authentic Indian cuisine. The design centers on the Tandoori, or clay oven, serving as a symbolic mascot that bridges traditional cooking methods with modern hospitality.
By integrating hand-drawn botanical illustrations of spices and culinary elements into both the Tandoori vessel and a bold "Big C" monogram, the identity creates a versatile system that scales from delicate print menus to large-scale interior murals. The final concepts balance earthy, organic textures with elegant serif typography to position the brand as both culturally rich and sophisticated.