hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
hello!
get to know me more!
+639 562 684 697
markginald@gmail.com
let’s be friends
on the internet :)
Your Run, Her Shine is brought to life through a high-energy visual strategy, documented in this complete guideline. The aesthetic is built on a foundation of vibrancy, movement, and optimism, utilizing a bright blue/sky motif contrasted with stimulating yellows and oranges.
The guideline dictates how this feeling is translated into practical assets—from web page structure designed for maximum engagement, to merchandise that promotes brand affiliation. It is a strategic blueprint that ensures every piece of communication, from a simple icon to a full event banner, works together to achieve the brand's goal of fostering a positive, active community.
Your Run, Her Shine is brought to life through a high-energy visual strategy, documented in this complete guideline. The aesthetic is built on a foundation of vibrancy, movement, and optimism, utilizing a bright blue/sky motif contrasted with stimulating yellows and oranges.
The guideline dictates how this feeling is translated into practical assets—from web page structure designed for maximum engagement, to merchandise that promotes brand affiliation. It is a strategic blueprint that ensures every piece of communication, from a simple icon to a full event banner, works together to achieve the brand's goal of fostering a positive, active community.
Your Run, Her Shine is brought to life through a high-energy visual strategy, documented in this complete guideline. The aesthetic is built on a foundation of vibrancy, movement, and optimism, utilizing a bright blue/sky motif contrasted with stimulating yellows and oranges.
The guideline dictates how this feeling is translated into practical assets—from web page structure designed for maximum engagement, to merchandise that promotes brand affiliation. It is a strategic blueprint that ensures every piece of communication, from a simple icon to a full event banner, works together to achieve the brand's goal of fostering a positive, active community.
This project involved the creation of a comprehensive guideline utilizing a high-impact, maximalist Y2K aesthetic.
The goal was to establish a clear, yet high-energy, framework for the brand's online presence. The deliverable defines all key visual components: a highly saturated, layered color palette (including specific swatch values), primary and secondary typography usage, illustration styles (the custom tamarind motif), and photography direction for product and lifestyle imagery.
The guide incorporates demonstration sections showing how these elements combine to form modular e-commerce layouts and marketing assets, ensuring the brand maintains a distinct, cohesive, and vibrant identity across all digital touchpoints.
This project involved the creation of a comprehensive guideline utilizing a high-impact, maximalist Y2K aesthetic.
The goal was to establish a clear, yet high-energy, framework for the brand's online presence. The deliverable defines all key visual components: a highly saturated, layered color palette (including specific swatch values), primary and secondary typography usage, illustration styles (the custom tamarind motif), and photography direction for product and lifestyle imagery.
The guide incorporates demonstration sections showing how these elements combine to form modular e-commerce layouts and marketing assets, ensuring the brand maintains a distinct, cohesive, and vibrant identity across all digital touchpoints.
This project involved the creation of a comprehensive guideline utilizing a high-impact, maximalist Y2K aesthetic.
The goal was to establish a clear, yet high-energy, framework for the brand's online presence. The deliverable defines all key visual components: a highly saturated, layered color palette (including specific swatch values), primary and secondary typography usage, illustration styles (the custom tamarind motif), and photography direction for product and lifestyle imagery.
The guide incorporates demonstration sections showing how these elements combine to form modular e-commerce layouts and marketing assets, ensuring the brand maintains a distinct, cohesive, and vibrant identity across all digital touchpoints.
This initiative involved the creation of a comprehensive visual identity system for a high-end consumer product line.
The primary focus was on developing a refined aesthetic that marries traditional warmth with contemporary luxury. My work included defining a rich color palette, establishing typographical hierarchy, and designing detailed graphic elements and presentation rules.
The resulting guideline successfully standardized the brand's visual communications, ensuring consistency and market elevation across all media.
This initiative involved the creation of a comprehensive visual identity system for a high-end consumer product line.
The primary focus was on developing a refined aesthetic that marries traditional warmth with contemporary luxury. My work included defining a rich color palette, establishing typographical hierarchy, and designing detailed graphic elements and presentation rules.
The resulting guideline successfully standardized the brand's visual communications, ensuring consistency and market elevation across all media.
This initiative involved the creation of a comprehensive visual identity system for a high-end consumer product line.
The primary focus was on developing a refined aesthetic that marries traditional warmth with contemporary luxury. My work included defining a rich color palette, establishing typographical hierarchy, and designing detailed graphic elements and presentation rules.
The resulting guideline successfully standardized the brand's visual communications, ensuring consistency and market elevation across all media.
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This body of work focuses on creating clear and flexible visual guidelines that ensure brand consistency across campaigns, platforms, and executions. The projects include visual systems developed for campaigns and brands such as Your Run, Her Shine HMD Run 2025, Kik’s Tamarind, and Gourmet Series.
Each guideline was built to support real-world application—covering key elements such as color systems, typography, layout rules, graphic treatments, and usage for both digital and on-ground materials. The goal was to provide brands and teams with a strong visual foundation that allows creativity while maintaining coherence and recognizability.
From lifestyle and food brands to large-scale campaign assets, these visual guidelines were designed to scale across social content, marketing collaterals, and campaign rollouts while staying aligned with each brand’s tone, audience, and objectives.
drag
each
card
This body of work focuses on creating clear and flexible visual guidelines that ensure brand consistency across campaigns, platforms, and executions. The projects include visual systems developed for campaigns and brands such as Your Run, Her Shine HMD Run 2025, Kik’s Tamarind, and Gourmet Series.
Each guideline was built to support real-world application—covering key elements such as color systems, typography, layout rules, graphic treatments, and usage for both digital and on-ground materials. The goal was to provide brands and teams with a strong visual foundation that allows creativity while maintaining coherence and recognizability.
From lifestyle and food brands to large-scale campaign assets, these visual guidelines were designed to scale across social content, marketing collaterals, and campaign rollouts while staying aligned with each brand’s tone, audience, and objectives.
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